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Plus, we investigate a pastor behind a deadly cult
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The Walrus | Canada's Conversation
Wednesday, May 7, 2025

I have no interest in snacks that require anthropomorphic characters like Chester Cheetah to convince me to buy the product they shill. When all of us are wondering and worrying about buying Canuck‐produced goods, I will happily forgo your American snack food, soda pop, sports drink, and bottled water conglomerate. I find the Cheetofication of foodstuffs—covering foods in Cheetos dust, like copper‐dusted taco shells and flamin’ hot whatchamacallits or even, God help us, Cheetos‐flavoured lip balm—to be some of the laziest forms of product development. If your product needs development, then maybe it isn’t as good as you think it is. I don’t need my food choices to be attention seekers. I am quite happy with my bag of Hawkins Cheezies.

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Canadians have enjoyed Hawkins Cheezies for over seventy‐five years, but it’s not just nostalgia that makes the snack beloved—it’s the flavour. Hawkins has largely stuck to its traditional 1950 recipe, with the exception of one change. What did they tweak?

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Carmine Starnino
Editor‐in‐Chief, The Walrus

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