Hi there,

We are thrilled to share that The Walrus has acquired Lead Podcasting, an award-winning podcast production company. This brings their talented team in-house, giving The Walrus Lab greater capabilities to produce even more podcasts with our clients.

We’ve worked with Lead on several projects already, including on Canadian Time Machine (English), Voyages dans l’histoire canadienne (French), Sorry for Your Loss (English), From Research to Impact (English), De la recherche à l’impact (French), and the upcoming podcast Generations Ahead (out in January 2026).

Lead Podcasting founder Amanda Cupido will join us as Executive Podcast Advisor, and the entire Lead team will now be part of The Walrus Lab. At a time when media is shrinking, we’re growing The Walrus Podcasts and expanding our audio storytelling.

For our clients and your brands, this means you have even more options, more flexibility, and more expertise at your fingertips when you work with The Walrus Lab. 

Learn more about the acquisition in the press release here.

We look forward to taking your branded storytelling even further.

Best,

Tracie Jones
Director of Partnerships & Sponsorships,

The Walrus Lab

tracie@thewalrus.ca